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A tweet can only go as long as 140 characters, so sharing a full URL with your followers can be difficult. When posting links?with your tweet, the ethical thing to do is to introduce it first and state why you're sharing it. This may be impossible without a shortened URL.

The reason why Twitter has limited its tweets to under 140 characters is because online readers have a very short attention span and prefer getting straight to the point.

A shortened URL will make your tweets look less cluttered and will not require your followers to guess what the link is about because you have room to talk about it in brief. Posting too many lengthy URLs without descriptions will no doubt get you unfollowed.